Category: 1000 True Fans

How To Become a “True Fan” Yourself

How To Become a “True Fan” Yourself

In my last post I gave an introduction to the theory of 1,000 True Fans.  Let’s start by once again quoting The Technium’s article on 1,000 True Fans:  “A True Fan is defined as someone who...

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1000 True Fans – An Introduction

1000 True Fans – An Introduction

My promotional ideal falls perfectly in line with a theory called “1,000 True Fans.”  To quote the main source of this principle, The Technium’s 1,000 True Fans page: “A creator, such as an artist, musician,...

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The Lana del Ray Music Promotion Experiment – Part Two: No Barriers, No Shame In Sharing

The Lana del Ray Music Promotion Experiment – Part Two: No Barriers, No Shame In Sharing

In Part One of this post, I described my plan to try a music video driven campaign for some established acts to see if I could help to raise their profiles. I met Zac...

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The Lana del Ray Music Promotion Experiment – Part One

The Lana del Ray Music Promotion Experiment – Part One

Earlier this year, I started working out several theories based on research I did in 2011 on how music marketing works (and doesn’t) in the current landscape of media, venues and marketing. One of...

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